How To Boost Mobile App Downloads With Keywords Localization

Top Tips For Successful Keywords Localization

Stay away from translation machines and dictionaries as they can lead to useless keywords for your target market

Keywords have always been the core of search engine marketing and optimization.

But how to focus on the right keywords used in your App description to avoid attracting a different target audience than you planned? How often did you have to reconsider the keywords as they either brought to you a wrong traffic or no traffic at all?

Today I have something that will make you feel like you have relevant keywords superpowers for your mobile App.

Here’s how:

Choosing the right keywords and researching and localizing correctly for online content in different languages is critical because keyword translation is not really just about translating, but researching and localizing for a target locale.

Providers for best app localization services confirm that they apply neither translation machines nor dictionaries.

Keywords translation or localization is the process of providing the keywords for your App in a different language. This process involves utilization of keyword research and keyword volume tools, as well as building, analyzing and refining keywords list that will capture the interest and intent of the searcher in the local market.

Choose only effective keywords to promote successfully your localized app in the new markets

The bottom line:

The success formula for localized keywords is the same as for SEO research keywords: high volume + low competition. The goal of proper keywords localization is to uncover keywords that have a good monthly search volume and relatively low competition.

To identify keywords in the target market App localization providers utilize Google Keyword Planner. This tool gives keyword ideas related to your App.

High volume + Low competition

And with this tool you can also check the search volume – one of the most important elements in this formula. Low competition element can be easily checked if to google a keyword and check how many links with this keyword are indexed. Sounds easy? But there is one thing: your localized App can rank well for high-volume keywords but don’t benefit, because the keywords do not meet intent.

mobile app

Match your localized App keywords with the right targeted user intent

Now:

It is very important to have a keen understanding of the intent behind visitors searched in the target markets.

You want a target audience which is ready to purchase and download, not those who are just looking for info. Providers for best App localization services strongly recommend that the user intent be properly localized as well.

Let me give you a good example of this:

Recently I decided to check the keywords for my freelance translator website, created a list with new keywords which included “translator App”. I was pretty sure, this is a good keyword with high search volume, and with the strong relevance to my website and my services. When I googled it, I was very disappointed. All the results were related to translation applications with the help of which people of different languages can easily communicate with each other.

So:

This example demonstrated the importance to check and localize the intent. If you want your target visitors to spend money on your Apps, user intent of a keyword is a major consideration, as the most valuable traffic to your App comes from users who want to do business.

Use seasonal keywords in your App localization to boost App downloads or ask your provider of app localization services to do that

The providers of best app localization services agree that App downloads have peak seasons and off-seasons when it comes to the time of year when users are searching for particular goods and services online.

What’s the big secret:

It is very important to determine which keywords you should be emphasizing for your App and when you should be emphasizing them. According to Search Engine News, keyword search spikes in November every year means acceleration for business, with sales increasing 3.9 percent to $602.1 billion in November and December. This is an example of how holidays and other events drive keyword searches. Harnessing seasonal keywords for your App is a great way to drive your target audience.

Nowadays localization specialists distinguish four types of seasonal trending:

1) holidays like Christmas, Halloween;
2) literal seasons: “summer clothing sale”;
3) sales patterns: download activities during certain times;
4) trends and feeds that are temporary in nature.

In this way you will gain short-term high relevance and the benefit of lower competition, depending, of course, on your audience’s search behavior.

To make your website marketable to the world, use professional on-site and off-site consulting services. With these services, you can place the right keywords in the right places, write the meta tags to include your keywords, enhance the text content of your website, and check the site’s structure and internal links.

Ask your provider for best app localization service to check the relevance of the keywords at least once in three months

Over time multiple terms for various concepts evolve. If you want to attract your target audience, you need to use the keywords they’re using now, not terms they used in the past. Your competitors can also change their behavior and strategies on the market. If you’ve already achieved a good position in local App market and want to target broad market, then also it needs to change the keywords. All the above activities are not predefined and specific. The change-frequency can’t be predefined. You will have to regularly update the keywords of your localized Apps. Relevant keywords in regular updates can drive quality traffic, get visibility, boost your App and lend your App the credibility it needs to succeed.

By | 2017-05-25T14:36:27+00:00 October 14th, 2016|

About the Author:

Translator & localization specialist, Wordpress website developer, SEO and online marketing expert. Able to develop and shape your company's voice and style in Russian & Ukrainian to ensure that it’s clear, accessible, and culturally relevant for your customers and partners throughout the Russian- and Ukrainian-speaking world.

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