4. Take advantage of social media as marketing tools
Hotel owners that succeed with direct bookings, implement one thing very well:
Social media is a great tool to know your prospects and establishing relationships with them.
More and more guests are leveraging social media to find best rates, most comfortable hotels and make recommendations. And there are great opportunities to prospect, build relationships and increase direct hotel bookings.
Before joining a social network to sell hotel rooms, you must know your client base, and find out where your market is having conversations and them go there. The most popular ones are Facebook, Twitter, Linkedin, Instagram, Pinterest. You can create an account or a business page, join communities and start connecting, building relationships and engaging in conversations.