It is very important to have a keen understanding of the intent behind visitors searched in the target markets.
You want a target audience which is ready to purchase and download, not those who are just looking for info. Providers for best App localization services strongly recommend that the user intent be properly localized as well.
Let me give you a good example of this:
Recently I decided to check the keywords for my freelance translator website, created a list with new keywords which included “translator App”. I was pretty sure, this is a good keyword with high search volume, and with the strong relevance to my website and my services. When I googled it, I was very disappointed. All the results were related to translation applications with the help of which people of different languages can easily communicate with each other.
This example demonstrated the importance to check and localize the intent. If you want your target visitors to spend money on your Apps, user intent of a keyword is a major consideration, as the most valuable traffic to your App comes from users who want to do business.