Choosing the right font plays a crucial role to build brand identity in translation services industry. Just like with many other industries. Your translation services personality is expressed in the fonts: Font family, Header Levels (H1, H2, H3), body text. To choose the right font for your website is a real challenge. There are quite a few websites which can help you find a suitable font and pair the fonts, e.g. Typotheque. Or you can analyze successful websites from this point of view: just right-click your mouse and select element, and then you will be able to see what typography is used.
Important! When choosing the font, be mindful of file size, stay across browser updates, always test the fonts in different browsers and different screen sizes.