Customer Support Localization
- According to Common Sense Advisory, 75% of non-native English speakers are more likely to buy something if post-sales support is in their own language.
Localization App involves an essential element – Customer Support Localization. Unfortunately, this issue was not much presented in recent studies. And failing to provide due consideration to customer support localization will likely result in really low download count. According to Common Sense Advisory 75% of non-native English speakers are more likely to buy something if post-sales support is in their own language.
Offering a customer-tailored support will not only increase your app download rates, but will also be a good way to satisfy and delight your customers.
Generally there are different channels of customer support in the e-commerce: FAQ, live chat, email-based customer service, social media support, a call center. Nowadays most companies offer multi channel customer service. And it is up to a customer to pick the most suitable channel. Today I would like dwell upon customer support for local App localization.