How To Market A Freelance Translator Website With No Budget

The best way to promote freelance translator services is through a website.

That much is clear.

You’ve done a ton of work to get it launched, but you haven’t seen that instant frenzy of new freelance translation business online you were hoping for.

That’s what I’m going to share with you in today’s blog post: best practices to get translation projects from your website.

1. Create top-performing content that converts and garners the most qualified traffic

That’s not a secret:

Creating high-quality content for your freelance translator website is a challenging endeavor.

You have to be a jack of all trades:

In addition to being a content writer, you have to be able to keep your finger on the pulse in the translation and marketing industry, analyze trending topics, edit images and video, come up with ideas and know your way around visual content as well as some marketing tools and techniques in order to promote your services.

Sounds hectic? Think narrow:

It’s obvious to all of us that translation business is changing.

Nowadays customers aren’t just looking for translators with local and regional knowledge – they want someone who understands the complexity of their individual needs, they want someone who will grow their business.

As a result:

Translators have to define their unique value propositions more sharply, and one way to do this is to become an expert in a carefully chosen narrow field. Get more tips for choosing a specialization for your freelance translation career.

Tweet how to create effective content for freelance translator website

2. Guest posting as a technique to grow your online audience

Here’s the truth:

Guest blogging is a great way to promote freelance translation services, build relationships with other translators and your customers.

Why?

It involves providing useful and valuable content on the websites of your target audience and connecting with people on a deeply emotional level. You’ll never run the risk of spamming or submitting low quality work, just write something that gets your target audience stop and think about things differently.

Question is:

How to do guest blogging and how to find guest blogging opportunities?

Check the reasons why every translator should do guest blogging in the post by Else Gellinek.

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3. Website commenting as a way to grow your traffic

Freelance translators that succeed to sell translation services online, do one thing very well:

They implement blog commenting strategy.

They leave comments on the websites of their fellow translators and in other resources (forums, sites, social media groups) where their ideal clients hand out and strike up conversations with them or answer their questions.

Look:

Commenting on the blogs of other freelance translators is the great tactic to increase traffic to your website within your language industry.

Adding value to the conversations within translation and localization industry will result in gaining trust and establishing some authority on the topic under question.

Find out more about the hidden comment marketing power for freelance translators and how to develop blog commenting strategy.

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4. Social media marketing helps increase customer engagement

Here’s something we can both agree on:

Social media marketing helps your content get seen, connects you with customers and industry influencers and builds brand loyalty.

Think about it:

Today consumers expect more from companies. They increasingly look for brands that engage with them online and organizations that do reap real benefits. Thus, freelance translators should also focus on social media engagement.

Check the ultimate guide to social media for freelance translators.

Tweet social media for freelance translators

5. Use other tools that will automate your actions and save time

Everyone and their mom knows:

Today technology offers countless opportunities to boost efficiency and productivity.

Work smarter, not harder:

In a world where entrepreneurship is so large and only getting larger, you need to stay on top of all the latest tools available for the small business’s success. There are lots of business-oriented platforms, services, and technologies on the market, which makes it hard to tell which are the best.

Provide customers with some ideas how they can reduce costs on translation. Check what I offer to my customers how to spend less on Russian translator service.

By | 2017-11-06T21:07:30+00:00 April 12th, 2017|

Translator & localization specialist, Wordpress website developer, SEO and online marketing expert. Able to develop and shape your company’s voice and style in Russian & Ukrainian to ensure that it’s clear, accessible, and culturally relevant for your customers and partners throughout the Russian- and Ukrainian-speaking world.

2 Comments

  1. Ultimate Translation April 13, 2017 at 12:33 pm - Reply

    Your blog is giving full information about translation services.Which is proving very convenient for people.

  2. Silifatou Gomina April 13, 2017 at 3:00 pm - Reply

    Thanks for the useful tips. Wishing you greater successes.

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