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How To Market A Freelance Translator Website With No Budget

The best way to promote freelance translator services is through a website.

That much is clear.

You’ve done a ton of work to get it launched, but you haven’t seen that instant frenzy of new freelance translation business online you were hoping for.

That’s what I’m going to share with you in today’s blog post: best practices to get translation projects from your website.

1. Create top-performing content that converts and garners the most qualified traffic

That’s not a secret:

Creating high-quality content for your freelance translator website is a challenging endeavor.

You have to be a jack of all trades:

In addition to being a content writer, you have to be able to keep your finger on the pulse in the translation and marketing industry, analyze trending topics, edit images and video, come up with ideas and know your way around visual content as well as some marketing tools and techniques in order to promote your services.

Sounds hectic? Think narrow:

It’s obvious to all of us that translation business is changing.

Nowadays customers aren’t just looking for translators with local and regional knowledge – they want someone who understands the complexity of their individual needs, they want someone who will grow their business.

As a result:

Translators have to define their unique value propositions more sharply, and one way to do this is to become an expert in a carefully chosen narrow field. Get more tips for choosing a specialization for your freelance translation career.

Tweet how to create effective content for freelance translator website

2. Guest posting as a technique to grow your online audience

Here’s the truth:

Guest blogging is a great way to promote freelance translation services, build relationships with other translators and your customers.

Why?

It involves providing useful and valuable content on the websites of your target audience and connecting with people on a deeply emotional level. You’ll never run the risk of spamming or submitting low quality work, just write something that gets your target audience stop and think about things differently.

Question is:

How to do guest blogging and how to find guest blogging opportunities?

Check the reasons why every translator should do guest blogging in the post by Else Gellinek.

Tweet How to grow audience for your freelance translator website

3. Website commenting as a way to grow your traffic

Freelance translators that succeed to sell translation services online, do one thing very well:

They implement blog commenting strategy.

They leave comments on the websites of their fellow translators and in other resources (forums, sites, social media groups) where their ideal clients hand out and strike up conversations with them or answer their questions.

Look:

Commenting on the blogs of other freelance translators is the great tactic to increase traffic to your website within your language industry.

Adding value to the conversations within translation and localization industry will result in gaining trust and establishing some authority on the topic under question.

Find out more about the hidden comment marketing power for freelance translators and how to develop blog commenting strategy.

Tweet How to grow freelance translator traffic with website commenting

4. Social media marketing helps increase customer engagement

Here’s something we can both agree on:

Social media marketing helps your content get seen, connects you with customers and industry influencers and builds brand loyalty.

Think about it:

Today consumers expect more from companies. They increasingly look for brands that engage with them online and organizations that do reap real benefits. Thus, freelance translators should also focus on social media engagement.

Check the ultimate guide to social media for freelance translators.

Tweet social media for freelance translators

5. Use other tools that will automate your actions and save time

Everyone and their mom knows:

Today technology offers countless opportunities to boost efficiency and productivity.

Work smarter, not harder:

In a world where entrepreneurship is so large and only getting larger, you need to stay on top of all the latest tools available for the small business’s success. There are lots of business-oriented platforms, services, and technologies on the market, which makes it hard to tell which are the best.

By |2017-11-28T15:26:14+00:00April 12th, 2017|
Russian translator & localization specialist, Wordpress website developer, SEO and online marketing expert. Able to develop and shape your company's voice and style in Russian & Ukrainian to ensure that it’s clear, accessible, and culturally relevant for your customers and partners throughout the Russian- and Ukrainian-speaking world. Translate English to Russian. Best Russian translation services.

22 Comments

  1. Ultimate Translation April 13, 2017 at 12:33 pm - Reply

    Your blog is giving full information about translation services.Which is proving very convenient for people.

  2. Silifatou Gomina April 13, 2017 at 3:00 pm - Reply

    Thanks for the useful tips. Wishing you greater successes.

  3. John February 1, 2018 at 7:10 am - Reply

    Thanks, Hanna, for great tips! This is certainly very helpful and will start to implement them straight away!

  4. Zofe Keitchin February 27, 2018 at 5:35 am - Reply

    Your Russian translator to English website is just a good pattern for me how to build a freelance translator business and work only with direct customers.

  5. Linda Borek February 27, 2018 at 5:41 am - Reply

    To build a freelance translator website is hard, but to promote it and find direct customers us the hardest process. Thank you for your tips! Your Russian translator website is a good example for every freelance translator.

  6. David More February 28, 2018 at 10:10 pm - Reply

    Social media is a good way to promote services and find direct customers. Thank you, Hanna, I always read your blog and get very helpful information.

  7. John Rexil March 12, 2018 at 12:27 am - Reply

    I have set up my website about a year ago, but still do not get any new orders. Thanks for the tips!

  8. Kate Leonby March 12, 2018 at 11:29 am - Reply

    Your Russian translator website is the best and it is a good example how a freelance translator can create online presence and reach new clients. Thank you!

  9. Mark Span March 15, 2018 at 3:48 am - Reply

    Thank you, Hanna, good tips. I have created my freelance translator website a few months ago, so I guess, this is how I am going to promote it.

  10. Margo Rednen March 26, 2018 at 4:33 am - Reply

    How did you manage to become a successful Russian translator and marketing specialist at the same time? 🙂 Thank you!

  11. Lix Markus March 27, 2018 at 3:45 am - Reply

    In which countries did you manage to promote your Russian translator services?

  12. Johny Camp March 27, 2018 at 11:06 pm - Reply

    What do you think, if I use free blog domains from wordpress or blogger?

  13. Romez March 28, 2018 at 2:01 am - Reply

    I have just set up my website and going to develop my strategy how to promote my services. How long did it take you to promote your Russian translator service?

  14. Wagner March 31, 2018 at 11:09 am - Reply

    It is so difficult to reach the direct customers via Social networks. How do you manage to promote your RussiaК translator services there?

  15. Thoza April 6, 2018 at 4:17 am - Reply

    I tried to use Twitter for social signals, but it never worked for me.

  16. Anonymous April 8, 2018 at 2:57 am - Reply

    Hanna, what is the most effective channel – twitter or facebook?

  17. Mazuel Pab April 18, 2018 at 9:37 am - Reply

    What are your basic techniques to promote your Russian translator website?

  18. Philip Toift May 29, 2018 at 12:28 pm - Reply

    No website in the World can survive without traffic. The best way to get the traffic is through social media and blogging.

  19. Robert Dah May 29, 2018 at 11:58 pm - Reply

    The most convenient way to get people to your translation website is through social media.

  20. Anita Gen May 30, 2018 at 3:19 am - Reply

    I like Medium. This is a well-known online publishing platform that attracts mostly journalists and bloggers, but this doesn’t mean that a freelance translator can’t leverage it for his or her business, promoting freelance translator website, for example. Create a profile for your company and share your core values, mission and vision with the world.

  21. Vika Steimol May 30, 2018 at 3:56 pm - Reply

    If you have a website for your business but still don’t have a blog, then you should consider starting one as soon as possible. Not only will your blog get people to engage more on your website, but you can also use those blog posts to promote your website across multiple content aggregation platforms.

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