Website Localization Services: Shopping in Russia

//Website Localization Services: Shopping in Russia
website localization services

Website Localization Services: What To Know Before You Start

E-Commerce Russian translator
  • Russia’s economy underwent a notable slowdown toward the end of 2015. At the same time, retail trade volume has grown by 23.6% if to compare same period of 2014.
  • Significant improvements have been registered in online retail industry in 2015.
  • In 2015 Russian consumers increased online shopping from Chinese website up to 30 compared to the same period in 2014.
  • Russian speaking customers do online shopping from the websites in China which are localized to Russian and have got Russian or at least English speaking customer support. E.g., http://www.aliexpress.com, http://www.tinydeal.com/. Therefore, website localization services are very important if you want to enter the Russian-speaking market.

  • U.S. and E.U. purchases by Russian speaking customers in 2015 dropped down slightly to 3%: in 2015 – 23%, in 2014 – 26%.
  • The most popular goods purchased online by Russian customers from Chinese e-shops are clothing & shoes, goods for kids, mobiles & tables, electronic consumer goods.
  • Best online selling products from America and European Union, bought by 23% of Russian people are clothing & shoes, beauty care items & perfumes, products for kids.
  • 64% of online Russian-speaking consumers are women between 30-39 years old.
  • Men in Russia make purchases more online than women.
  • Russian men at the age of 40 years old spend more money on costly products, such as smart phones, laptops, etc.
  • Important factors which urge Russian consumers to shop online: 1) estore localization to Russian, 2) prices, 3) website usability and security, and 4) variety of goods.
  • 93% of Internet shopping is carried out in the Russian websites. The owners of successful websites always use website localization services.

  • Only 30% of the population in Russia can speak English.
  • 90% of the Russian internet users signed up to the top social Russian-speaking networks sites.
By |2019-02-08T15:56:31+00:00May 25th, 2016|

About the Author:

Russian Translator. English to Russian translator, German to Russian translator. Ukrainian translator. Website translator and SEO translator. Marketing expert. I help companies reach Russian-speaking target audience and increase sales.

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