14 Key Facts About Online Shopping In Russia

Imagine, if you could make one simple tweak to your mobile App, and see an instant boost in the download rates or even purchases in the Russian-speaking markets.

Or even better:

What if there were 14 of these tweaks…

… and each of them could generate more downloads?

You’d probably be pumped to read about them.

Online Shopping In Russia: Facts And Figures 2015-2016

  • Russia’s economy underwent a notable slowdown toward the end of 2015. At the same time, retail trade volume has grown by 23.6% if to compare same period of 2014.
  • Significant improvements have been registered in online retail industry in 2015.
  • In 2015 Russian consumers increased online shopping from Chinese website up to 30 compared to the same period in 2014.
  • Russian speaking customers do online shopping from the websites in China which are localized to Russian and have got Russian or at least English speaking customer support. E.g., http://www.aliexpress.com, http://www.tinydeal.com/
  • U.S. and E.U. purchases by Russian speaking customers in 2015 dropped down slightly to 3%: in 2015 – 23%, in 2014 – 26%.
  • The most popular goods purchased online by Russian customers from Chinese e-shops are clothing & shoes, goods for kids, mobiles & tables, electronic consumer goods.
  • Best online selling products from America and European Union, bought by 23% of Russian people are clothing & shoes, beauty care items & perfumes, products for kids.
  • 64% of online Russian-speaking consumers are women between 30-39 years old.
  • Men in Russia make purchases more online than women.
  • Russian men at the age of 40 years old spend more money on costly products, such as smart phones, laptops, etc.
  • Important factors which urge Russian consumers to shop online: 1) estore localization to Russian, 2) prices, 3) website usability and security, and 4) variety of goods.
  • 93% of Internet shopping is carried out in the Russian websites.
  • Only 30% of the population in Russia can speak English.
  • 90% of the Russian internet users signed up to the top social Russian-speaking networks sites.
Tweet 14 tweaks to boost your App download rates
By | 2017-10-23T12:20:07+00:00 May 25th, 2016|

Translator & localization specialist, Wordpress website developer, SEO and online marketing expert. Able to develop and shape your company’s voice and style in Russian & Ukrainian to ensure that it’s clear, accessible, and culturally relevant for your customers and partners throughout the Russian- and Ukrainian-speaking world.

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