Top 3 Keys To A Successful Mobile Application Marketing in Russia


The majority of devs think, that most consumers in Russia speak English and it will be fine to promote Android game in English.

But in my experience, if you are going to market an App successfully in the Russian App market, the APP LOCALIZATION to Russian is very important. Russian App market is completely different from other Android markets.

And this is the right place where you will find out how to promote App Android in Russia.

App Market in Russia: promote your Android game successfully through English to Russian translator App services

The secret how to market an App successfully is this:

Localize your App: speak the language of your users. Use English to Russian translator App services.

It is crucial to offer culturally-tailored content. That process might include from simply transcreating content with relevant keywords (only 8% of Russians can speak English), to a complete content and design change.

Let me give you an example:

Candy Crush game didn’t manage to market an App successfully in the Russian App market. It didn’t even get into the Top 10 list in Russia because they didn’t use English to Russian translator App services. And Russian users felt reluctant to play the game in English.

Here’s the deal:

Cultural and linguistic differences may involve more difficulties than you initially think. As with your home market, there are different segments. You can analyze them with a useful Yandex Wordstats service, which has been specially developed to get insights into the Russian market. With this tool, you will be able to promote your Android game and to improve your App visibility, encourage users to visit your App page and consequently increase the number of application downloads in the Russian market. If you are on a tight budget, find out how to localize with minimum investments.

App Market: Russian Android App Stores

To promote your Android game in the Russian-speaking App market, you must look for local Russian Android App stores.

Here’s little case study in action:

Today the largest alternative application store in Russia to Google Play Store is Yandex.Store. This is an application manager built on the Android platform.

You might be wondering:

Right now there are more than 150,000 apps there. The main market is Russia, but also the countries where Yandex is promoting its services: Ukraine, Kazakhstan, Belarus and Turkey.

GetUpps! is the second largest alternative application store. This is an application storefront created by MegaFon. It is a home to over 50,000 applications.

Third place belongs to MTS App Market. For a small subscription fee of US$0.35 per week, it grants users access to over 3000 premium applications. All three of these application stores offer high visibility and superior engagement in the Russian market.

Tweet App Market: how to promote your Android game through English to Russian translator App services

App Market: Russian Marketing in the  Social Media.

Do you know?

Facebook doesn’t rule the social realm in Russia like in many other countries.

By comparison, vKontakte (VK) engages around 57 mln monthly users, followed by Odnoklassniki with 43 mln and Moi Mir (My World) with 31 mln.

How to promote your Android game?

However, your center of attention should be MyTarget.

It is a Russian mobile application promotion system that can fill ads to the above mentioned largest Russian social networks. Today, myTarget drives the largest volumes of traffic on the Russian App market. Now, the volumes of downloads myTarget can give you vary greatly depending on the specifics of the application promoted and, of course, the cost you are ready to pay for an install.

In general, casual games or mass-market applications can get up to 3,000 downloads for iOS and up to 10,000 downloads for Android if the campaign is at its high.

Now It’s Your Turn

You’ve just seen my favorite best practices to market an App successfully in the Russia-speaking App markets.

Now it’s time to put these techniques into practice.

The first step?

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By |2017-10-25T09:10:41+00:00May 30th, 2016|
Russian translator & localization specialist, Wordpress website developer, SEO and online marketing expert. Able to develop and shape your company's voice and style in Russian & Ukrainian to ensure that it’s clear, accessible, and culturally relevant for your customers and partners throughout the Russian- and Ukrainian-speaking world. Translate English to Russian. Best Russian translation services.

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