Keywords are the words and phrases that your target audience uses while searching the Internet. A user types a query into a search engine and includes keywords they are hoping to match with relevant information.
If your website doesn’t contain those keywords, the target audience will never know that your freelance translator services existed.
Sounds simple, right?
Yet, the significance of keyword research should not be underestimated for the following reasons:
keyword research determines the structure of your site, the pages you create for it, and the type of content you publish;
using the right keywords directly correlates with your positions in the search engines and thus with your website traffic and sales;
keyword research allows you to learn more about your target audience, your clients.
If you can learn more about those, you can understand your audience on a very deep level. That way you are able to address their fears, hopes, dreams and earn their trust and turn them into subscribers, clients and buyers.
Let me share my experience.
I’ve been a Russian translator for many years providing help for App devs and website owners. I have conducted a deep keyword research and discovered that besides the keyword “Russian translator”, my customers are facing a big range of issues. Some of them were looking for the ways to increase ROI, improve download rates, others – boost organic traffic. Since that time, I started to write posts on how I can help them resolve their problems. And in this way, I managed to attract more target audience to my Russian translation website.