How To Drive More Traffic To A Translator Website

Every translator wants to have a website that attracts visitors like a magnet.
Everyone wants to see dozens of comments, hundreds of shares and thousands of weekly visits, right?

You create your website; you fill it with valuable content, you add some beautiful pictures, optimize it for SEO and you wait.

And nothing happens.

translator website

The right content marketing which generates traffic, leads and translation services sales is not an easy task. It starts with keyword research.
Finding the right keywords for your freelance translator website is hard.
It is an art blended with a bit of science.

I will try to uncover the tricks for you in this post so that in the end, your translator website content will boost organic traffic.

In this post you will find out:

  • why keywords are important for your translator website;
  • how to assess a keyword value;
  • tools that will help you get the best keywords related to your translation and localization niche;
  • how successful translators drive more traffic to their websites and stand out in the crowd.

Why keywords are important for your translator website?

Keywords are the words and phrases that your target audience uses while searching the Internet. A user types a query into a search engine and includes keywords they are hoping to match with relevant information.

If your website doesn’t contain those keywords, the target audience will never know that your freelance translator services existed.

Sounds simple, right?

Yet, the significance of keyword research should not be underestimated for the following reasons:

  • keyword research determines the structure of your site, the pages you create for it, and the type of content you publish;
  • using the right keywords directly correlates with your positions in the search engines and thus with your website traffic and sales;
  • keyword research allows you to learn more about your target audience, your clients.

If you can learn more about those, you can understand your audience on a very deep level. That way you are able to address their fears, hopes, dreams and earn their trust and turn them into subscribers, clients and buyers.

Let me share my experience.

I’ve been a Russian translator for many years providing help for App devs and website owners. I have conducted a deep keyword research and discovered that besides the keyword “Russian translator”, my customers are facing a big range of issues. Some of them were looking for the ways to increase ROI, improve download rates, others – boost organic traffic. Since that time, I started to write posts on how I can help them resolve their problems. And in this way, I managed to attract more target audience to my Russian translator website.

Customers are always looking for the ways to save on services. Check my best advice on how to translate English to Russian cost-effectively.

How to assess a keyword value for your translator website?

Some keywords get hundreds of thousands of unique searches a day while others get a couple of hundred. At the same time, some high trafficked keywords are very competitive online because there are many freelance translators who are trying to get traffic from users when they search for those keywords.

Here is the formula how to determine the best keywords for your freelance translator website:

  • Strong relevance to your translation and localization website and your services.
  • Relatively high search volume on search engines.
  • Relatively high search ranking for the local market and local search terms.
  • Relatively high search ranking for the region’s and users’ culture.

Tools to get the best keywords for your translator website

Below you will find a list of the best tools for finding the right keywords in the translation and localization industry. Note that some of them are free, and a few of them are paid. I will explain briefly the features of each, and you can choose any one that suits your needs.

Best online tools to get relevant keywords in the translation and localization industry:

  • Semrush tool is the first finest SEO tool that was ever built to find keywords that your competitors are ranking for. It will help you quickly find long tail keyword from any website.
  • KWFinder tool provides all important data about the keywords including difficulty level to help you find the relevant keywords.
  • Google Autocomplete tool is an auto-suggestion feature of Google search. It is a free tool. Google auto-populates keywords based on popularity. All you need to do is start typing your first keyword and select the options from the auto-suggestion.
  • UberSuggest is my favorite tool. It is free. With this tool you can generate ideas for your keywords and get volume data, CPC and competition data in real time.

Translators share their experience

David Miralles Pérez
David Miralles Pérez

I prefer focusing on the quality of my content instead of obsessing over which keywords to use. Even if you find the perfect keyword, if people aren’t interested in the content related to this keyword, it won’t work. Having said that, keywords help me to focus on the topics that my audience want me to talk about and to position my brand correctly both in the market and for search engines. When it comes to SEO for me it’s very important to be consistent and having a good keyword structure that you can link internally on your website, so people can navigate easily through your content. Some of the tools that I use to assess the value of a keyword are:
– Google Keyword Planner & KeywordTool.io to come up with keywords.
– Buzzsumo.com to analyze content that has already been created and come up with ideas for future posts.
– Woorank.com to analyze SEO efforts of different websites and find trends that may work in our industry.

Cath Cellier-Smart
Cath Cellier-Smart

I’m not really a specialist on SEO or website keywords, and although I wrote my website texts myself the rest was done by Websites for Translators. My blog actually gets more visits than my website.

Dmitry Kornyukhov
Dmitry Kornyukhov

I love keywords, and I can look at them for hours! But after 4 years of blogging, I’ve come to one conclusion: they don’t matter. What matters is: the quality of your content and having your audience interests in mind. Focus on what your readers would want to read and create content that is useful, shareable and fun to read and you’ll have a thriving blog in no time.

By | 2017-10-22T19:50:04+00:00 August 18th, 2017|

Translator & localization specialist, Wordpress website developer, SEO and online marketing expert. Able to develop and shape your company’s voice and style in Russian & Ukrainian to ensure that it’s clear, accessible, and culturally relevant for your customers and partners throughout the Russian- and Ukrainian-speaking world.

6 Comments

  1. Hanna Sles: Russian Translator August 18, 2017 at 8:20 am - Reply

    What about you, guys? How do you go about website promotion? Share your thoughts and experience.

  2. Juan Manuel August 22, 2017 at 11:37 pm - Reply

    I am about to foster my online presence and your article was very interesting, thanks for sharing!

  3. Steve Vitek August 23, 2017 at 12:10 am - Reply

    I agree that keywords are very important, provided that these are the keywords that potential clients who are looking for precisely the kind of translation service that we provide are typing into a search engine such as Google.

    In fact, that is how I have been replacing old customers that I lose through natural attrition for about 15 years.

    It is not important, though, to have a lot of people look at your website or your blog because you have many popular or sexy keywords strategically placed in there.

    What is important is that the keywords that are relevant to potential customers who are ready and willing to pay good money for the specialized service that you provide are ranked high among organic rankings by search engines.

    The easiest way to make sure that new customers will find your website is in my opinion to find out from new clients who just found your website or blog what keywords they were using to find you and concentrate on those keywords.

    In this respect, keywords are not only important, they are everything.

  4. Sherif Abuzid August 28, 2017 at 3:07 pm - Reply

    Thanks Hanna for this very good piece. Usually, we build our websites without a strategy, but taking Keywords into consideration may have some effect in leads generation.

    We can even use keywords search process and integrate it in some of the SEO translation jobs we do as translators. Some times, clients ask for a translation of keywords for their website, I can use tools like Keyword Planner to provide the client with a group of options of the KWs into Arabic.

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